Selfridges latest popup hosts Magnum in celebration of their 25th birthday – and they know how to celebrate in style. Magnum fans will have seen the gold and silver limited editions in supermarkets, but you get that bit more from the magnum experience at Selfridges, which is oh so bespoke.
You choose your ice cream flavour, your type of chocolate, your toppings, and even the colour of Magnum’s signature ‘M’ which is placed on your ice cream delight like the cherry on a cake.
So what are you waiting for? Oh, yes, you’re in the queue. The inevitable popularity of designing one’s own Magnum, particularly amongst tourists, has resulted in quite a wait for your dessert. After around a fifteen minute delay I started to wonder whether the experience would be a bit like a theme park: queuing for what seems like forever only for the ride to be over in a flash. I feared that it wouldn’t be worth waiting for. But I was wrong. As soon as it was my turn to choose which toppings would adorn my creation, I felt a child-like excitement wash over me.
I chose crushed meringue, hazelnuts and rose petals as my toppings over a dark chocolate covered vanilla base, and it was divine (even if the rose petals did look more interesting than they tasted). My regression to childhood seemed to continue as I managed not only to get chocolate round my mouth as I devoured the treat, but in single-minded delight lost track of my sticky, chocolaty hands which proceeded to touch my trousers.
So I made a mess, but overall I loved my ice cream making experience. Next time though I’d be sure to take a friend to make the queuing fun and to tell me where the chocolate is on my face before I get strange looks on the street. And if the mark on my trousers decides to stain I shall just have to think of it as a souvenir of my very own Magnum… and a reminder that until the end of August I can go and get another one.